Can graffiti protect the environment?
It was when they decided graffiti was no longer a bad word that everythig changed. The local authorities actually encouraged people to express themselves through street art. At first everyone flocked to the walls that were now at their disposal, but pretty soon it just stopped being interesting. It was no longer exciting because now it was allowed. That's when the positive and encouraging messages started prevailing. The only ones that would take the time to share their art were the ones that actually cared what happened to the city. And boy did the message go through!
At first they drew wastelands and extinct species to shock the public and the message was: recycle.Astoundingly, the amount of garbage on the streets was reduced by half within months. When asked if they'd seen this coming, the mayor's office PR delegate lied and said it was the plan all along. In truth, they only wanted to bring a little colour to the grey blocks that filled the town and they thought this would save the city some money. But nobody, not even the artists, expected such incredible results.
Next they also drew flowers and sunshine, turtles and squirrels and showed the world how great it could be. And then the incredible happened – people went out into parks and started planting flowers and trees. They lined pavements and walkways with potted shrubs and outlined the walls with ivy and rambling roses. Overall, the atmosphere in the city changed. People were happy. Children were laughing. There was even less crime. Everything just... improved. Two thousand eleven would be forever remembered in Trenton as the year of enlightenment.
And to think it was all so easy. Makes you wonder why we didn't do something about it a long time ago. I guess nobody ever told us what we needed to hear. The truth they were keeping from you for so long – You can make a difference.